Self-reference is when a sentence, idea or formula refers to
itself – “This sentence is false.”
It happens in literature and film when an author refers to
his work in the context of the work itself – from Monty Python and the Holy
Grail “Do you think this scene should have been cut? We were so worried when
the boys were writing it, but now, we're glad. It's better than some of the
previous scenes, I think...”
And in jokes:
“Anyone who visits a psychiatrist
ought to have his head examined.”
“We never make misteaks.”
“87.5% of all statistics are made
up.”
The Ouroboros, a dragon that continually consumes itself, is
used as a symbol for self-reference.
I remember (evidently falsely) that Pet Condensed Milk cans
had a label containing an image of a can of Pet Condensed Milk sitting a table,
etc – but I couldn’t find proof on the web.
Which leads me to what I call the “Self-referential Conspiracy
Theory Conspiracy Theory”:
What if conspiracy theories are just a elaborate conspiracy
that “they” fomented to keep the rest of
us distracted from the truth?
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